Reversed Pyramid
Disrupting the Conventional Speech
Stefan Wachtel
The Funnel Principle in Speech Answer and Text
The way we build speeches, answers, and the way we use logic in text determines their effect. A well-structured speech can be short and concise, and a punch point defined in advance will help to create impact. All succesfull Leadership is made by pointed statements, never by blunt ones. Clear communication is crucial for any personal success – and the ticket for the C-suite. The Reversed Pyramid Principle is minimizing the effort and maximizing the effect.
Forget about box structures, lines of uniform length, mind-map-style speaking and soulless pyramids: to reverse the information pyramid is transformational.
Convincing and persuading are totally opposite structured to usual information pyramids. Whenever we speak or write, we have to decide: pyramid or funnel structure?
At the end this is about rhetoric. Reversing the usual information pyramid (well, perfect for slide decks and report textes, elevator pitch, wikipedia, press release) offers personal access to the audience and a broad, high-altitude view from the start. Arguments are substantial and end with a strong punch point. Such funnel modules that move from broader picture to strong conclusion foster persuasiveness.
The Punch Point Principle is the essence of any effective speech or answer; truly simple, yet a revelation. The Reversed Pyramid will show you how to communicate your ideas clearly and succinctly. Additionally the Reversed Pyramid Principle guarantees clarity and effectiveness.
Stefan Wachtel presents a scientifically founded principle that has been applied for many years by top managers, CEOS and all executives, politicians, passenger pilots and TV presenters.
See the TED Talk of the author: „Disrupting the Conventional Speech“ –matching to this this Book!
Vita
Dr. Stefan Wachtel is „one of the gurus in the executive suite“ (Focus), and one of “The Leading Coaches of the World®“. The author is a German executive coach who works with European top managers from business, the public sphere and sports, so far including board members of 15 of the DAX-30 companies. Stefan Wachtel helps to develop presentations, keynote speeches and TED Talks. Earlier in his career, he spent six years coaching presenters for the German public television services ARD and ZDF and three years training passenger pilots of Lufthansa in announcement skills.
Stefan Wachtel is the laudation speaker for the German „Best Manager Appearance“ award and host of the annual “Funnel Conference” in Cannes, France. REVERSED PYRAMID is a proprietary method and his tenth book (German, 2020 and 2021: “Das Zielsatz Prinzip”).
Testimonials
„Stefan’s approach of „reversing the pyramid“ instantly dials up the impact of communications.”
Philipp Justus, Vice President Central Europe, Google
“I appreciate Stefan’s approach as one of the most substantial in the entire executive consulting sphere.”
Lutz Schüler, CEO Virgin Media Liberty Global
“Stefan Wachtel is the Puppeteer of the Chiefs”
Süddeutsche Zeitung, Munich
“Stefan’s Reversed Pyramid is well proven as a coaching approach.“
Sarah McDonnell, Designated CEO, The Leading Coaches of the World LCOTW®
“Strategy Consultants use pyramids for pitch decks, but from now on they will be reversed ones for speeches.“
Stefan Gross-Selbeck, CEO, BCG Group Digital Ventures
“50 years ago Barbara Minto’s Pyramid Principle changed my approach to business communication. Now, Stefan Wachtel’s Reversed Pyramid is a perfect complement.”
Dietmar Meyersiek, Former McKinsey Senior Partner
“Do you find there is something artificial and unsatisfying about the Pyramid Principle? Well, now there is a proven alternative. Wachtel provides a convincing case for, and a comprehensive description of, the Reversed Pyramid approach.“
Richard Newton, Best Selling Author of “The Management Consultant”
“Stefan is a first-class professional who offers a rare combination of truly original insights. Every book by Stefan is an eye-opener. Strongly recommended.”
Joseph Bikart, Bestselling Author of “The Art of Decision Making“
Reversed Pyramid Briefings Worldwide
2 Days Workshops
- Every second May Friday and Saturday in London, UK
- Every fourth November Friday and Saturday in Frankfurt, Germany
- Every second December Friday and Saturday in Buenos Aires, Argentina
Keynotes
Dr. Stefan Wachtels speeches:
- „Reversed Pyramid: Disrupt the Conventional Speech from Pyramid to Funnel“
- „Executive Modus: Disrupt the Conventional Speech from Engineers Style to Impact“
Order "Reversed Pyramid" right now, and get a 25% discount
REVERSED PYRAMID.
The Punch Point Principle in Speech, Answer and Text.
Hardcover, 200 pages, 72 Graphics
ISBN 9783000660320
29.00 $
25 % Discount – plus porto,
an invoice will be attached in the parcel.